Transcending expensive

Founding Mother, Chard & Stripes

In her 1925 book The Game of Life and How to Play It, Florence Scovel Shinn pulls back the curtain on the workings of our minds:

There are three departments of the mind, the subconscious, conscious and superconscious. The subconscious, is simply power, without direction. It is like steam or electricity, and does what it is directed to do; it has no power of induction.

She added (I’m paraphrasing):

Whatever takes root in our subconscious mind comes to life, pleasing or not.

When I learned all this, I fell into despair:

If beliefs I didn’t know I had were hijacking my life—which was in shambles—what hope was there for me to change my fate?

A lot, I found out the more I studied spirituality.



Florence believed in the vibratory power of words to pull the strings of invisible forces.

Me, I don’t know about them pulling strings, but I came to contend that “Words begin worlds” and that our stories are like seeds: they produce matching crops.

And Jesus backs me up on the latter:

“For by thy words thou shalt be justified, and by thy words thou shalt be condemned.”

OK, OK I’ll stop making my case about the power of words and cut to the chase:

Are you lacking what you want by calling it “expensive”?
Subconsciously, “expensive” means “I can’t—or shouldn’t—have that.”

Either way, as your faithful servant, your innermost mind will do as directed:

Make sure “that” doesn’t enter your life.

But as the Bible says in Luke 12:32, …

“Fear not, little flock; for it is your Father’s good pleasure to give you the kingdom.”

Forget about subconsciously, if you don’t consciously believe that, don’t worry. PRETEND it’s true and that God has given you a limitless supply of cash.

In your pretend richer world, do you imagine using the word “expensive”?

Probably not, so begin your richer world for real by ditching “expensive” now.

This can be tricky—I still say it sometimes though I know it jacks up my prosperity! The good thing is that I catch and correct myself immediately.

When you’re tempted to say “expensive,” say something like the following instead:

“I’d rather spend the cost of that on [insert what you like].”
“That’s not how I choose to spend money.”

The beauty is that you can choose how to spend money without having any.

And by using words like “rather” or “choose,” you’re telling yourself that you have options.

If you keep that up, you’ll start to FEEL that you have options, even if in the future and…


Neville Goddard—a so-called “great American mystic” from Barbados—wrote a book by that title; he says…

“Feeling is the one and only medium through which ideas are conveyed to the subconscious.”

Embodying that sentence has the power to change your life.

Soon, we’ll start digging into Neville’s books. For now, experiment with swaps for “expensive.”

Find something that makes you feel financially prosperous, or more so than you do now.

Keep up the swap and trust that what you feel deeply will start coming to life.

Your subconscious servant will make sure of it.

*This quotation is from the “olden days.” Don’t get snagged on “Man’s” and miss the message.

P.S. Here’s a post with a bit more of Neville’s wisdom.

Dr. Mary-Elizabeth Harmon is a scientist turned storyteller and Founding Mother of Chard & Stripes, a “school” of prosperity making and word-of-mouth marketing platform for businesses in food, fashion and more. Subscribe to her weekly newsletter here.